Measuring The Lotus

Institution:

National Institute of Design, Ahmedabad

2026

Keywords:

Experimental, Publication Design

Guided by:

Shilpi Munda

The Brief:

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Choose a topic, develop the copy, and design a publication around it. Explore typography, type sizes, colour, paper and print techniques to create a publication that brings the content to life.

Concept:

Measuring the Lotus explores how ideals of beauty in India have evolved through different cultural and historical influences. Using the lotus as a metaphor for the body, the publication looks at how physical features were described and measured in traditional Indian art and literature, and how these perceptions shifted with the arrival of the Mughals and later the British. It traces the changing ideals of the body through these encounters, exploring how beauty was represented, understood and measured across different periods of Indian history.

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42 pages, French folded

21 x 21 cm (square)

1 copy

Japanese Stab bound

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